The Swedish Design Pavilion is the annual showcase for Swedish designers, studios and companies, giving exhibitors access to more than 29,000 professional visitors during the London Design Festival, including architects, interior designers, retailers, agents and journalists. Since the start 2017 the initiative has developed and matured into a prominent and trendsetting display at the fair. The stand comprises both individual areas and a a shared lounge area where business meetings can be held. The pavilion serves as a common platform where each exhibitor is highlighted individually while also strengthening each other. The Swedish design pavilion is being organised in partnership with Swedish Wood, Business Sweden, European Regional Development Fund, Architects Sweden, The Embassy of Sweden in London, Region Skåne, Invest in Skåne, Form Magazine and Solde. As a new strategic partner, Business Sweden will offer free individual business advice based on the needs of the participating companies. EEN will contribute matchmaking services with relevant counterparties in the UK.

Press images

Download high-resolution press images from the Swedish design pavilion here >>

Swedish Design Pavilion reception

Welcome to the Swedish Design Pavilion reception 19 Sep. 2019, 5–7 pm. Download your invitation here>>.

Exhibition architect/curator

Förstberg Ling has been appointed curator and architect for the 2019 edition of the Swedish Design Pavilion through a national open call run by Form/Design Center in partnership with Architects Sweden. Förstberg Ling is an office for architecture and design established in 2015 and based in Malmö, Sweden. “The design for the 2019 Swedish Pavilion is a temple-like structure made from pine wood. The oversized pillars and beams form an arcade of twelve rooms, of equal size, around a central atrium. With the square pillars set diagonally, perspectives and routes emerge, inviting visitors to find their own path. The pavilion stands firmly on the floor which minimises the thresholds to enter, blurs the boundary, and enables people to meander in and out of the pavilion,” explains Mikael Ling, architect Förstberg Ling.


A2 A2 is a Swedish furniture and interior brand presenting creative and distinct objects for public and private spaces. The A2 collection is contemporary with a heritage of the Scandinavian tradition. At the same time they are happy when they can surprise with interesting combinations of design, fine details, functionality and carefully chosen materials.   Aveva Design Aveva creates colorful handmade Swedish design, where the unexpected meets traditional craft techniques. The goal is to cause as little negative impact as possible on our planet. They use natural materials, manufacture locally in collaboration with other artisans and partners who share their values and strive towards the same goals.   Balzar Beskow Baltzar Beskow are a family owned furniture manufacturer making Scandinavian designed furniture for the contract market and have been around since 1957. They work with talented independent designers. They showed new designs from Tim Alpen and the design duo Thau & Kallio at the Stockholm Furniture Fair in February this year. The style is functional and scaled down as you would expect.   Design: Kristina Stark Kristina Stark is a Swedish designer holding a Master of Fine Arts degree in Industrial Design from Konstfack – the University College of Arts, Crafts and Design in Stockholm, Sweden. She also studied Product Design at Central Saint Martin’s College of Art and Design in London. For many years Kristina Stark has been working with domestic design, creating products and accessories for the home, the kitchen and the table for many clients in Sweden and abroad.   Ifö Electric Ifö Electric is well renowned for their porcelain production in the south of Sweden. The company history started in the beginning of the 1900s next to the island Ivö, where the Kaolin clay was excavated. The company has played an important role in the Swedish industrial history with its production of insulators, fuse links connection boxes, and durable porcelain luminaries. The lighting fixtures have become Scandinavian classics and can be found in many homes and institutions. Designs by Sigvard Bernadotte in the 60 ́s, Knud Holscher in the 80 ́s and Duoform in the 00 ́s – are still in use and still in production.   Konsthantverk Tyringe Konsthantverk Tyringe have been manufacturing lamps for nearly one hundred years. Not assembling them – genuinely manufacturing them: milled, drilled, formed and finished. For several years, they have also been operating their own glassworks in Småland for manufacturing their lamp glass.   Mizetto Mizetto are focused on combining functionality with design. They develop products in collaboration with architects and designers mainly for the office-environment. Mizetto has over the years won international recognition and both their Arkityp wastbin and Cottage storage system won German Design Award prices for 2019.   Mutant Mutant’s products take form at the intersection of toy and decoration. Mutant strives to create products that will appeal to adults and children alike and last through the generations. Shape, quality, and choice of materials and paramount. Tactile sensation plays a big part in the experience. All of its products are certified as toys and produced in Sweden using organic cotton, textile waste materials and reindeer skins from North of Sweden.   Nola For almost 40 years, Nola has developed and honed ideas, products and visions for urban spaces. They collaborates with Sweden’s leading designers and architects from concept to manufacture, with sustainable production taking place exclusively in Sweden. Nola stands for quality, aesthetic and sustainable design over time. They make urban environments a little bit more beautiful, and a whole lot easier to live in.   Nordgröna With handpicked Reindeer Moss from the forest and mountain areas of Northern Scandinavia, Nordgröna creates inspiring and functional products for public and office environments. The Reindeer Moss retains its colours, is fire-proof, absorbs & releases humidity to remain soft, and is maintenance-free. All products are handmade, natural and made in Sweden.   Scandinavia Form Scandinavia Form started out with curiosity and ambition to experiment with Scandinavian design in a new context, pushing the barriers for something new. At the Formex exhibition in Stockholm year 2014 Consilium was nominated for the Design award, Formidable. Shortly after, a special edition was designed in collaboration with the Modern Museum for art in Stockholm. The second vase, Glasilium was launched the year after. With its cork and copper tubes the collection of vases created a new way of displaying any plant reminiscent of how it grow naturally in nature.   Studio Matilda Ekström The ambition of Matilda Ekström Studio is to create textiles that are eclectic, bold and brave. Playing with color, material, shapes and rhythm, investigating how they relates to each other. Always sensitive and careful giving the unexpected great focus, often in abstraction with a strong sense of composition.   Swedish Wood Swedish Wood are proud to sponsor the Swedish Design Pavilion at the 2019 London Design Fair. Timber for the pavilion was supplied from Swedish members by Mike England Timber. In the pavilion, Swedish Wood presented a selection of some of the exciting designs in wood coming from established and newly graduated Swedish furniture designers, including In Praise of Shadows Arkitektur, Jennie Adén, Fredrik Paulsen, David Ericsson, Rickard Torstenfelt, Anders Gjertz, Edward Nordendahl and Felizia Matthews.   For more information please contact Terese Alstin,