The plan is to bring together influential individuals within the design industry and give them the opportunity to meet the creatives behind the design that Skåne has to offer. The aim is to give the visitors an unforgettable experience that will encourage them to tell other people about it. Nine international design journalists/influencers have been invited to spend three days in Malmö and north-east Skåne to experience everything from speed dating and culinary experiences with the region’s exciting designers, to a visit to Kullaro and the company’s Hägghult dolerite quarry plus the magical Wanås sculpture park.

Designer Kajsa Willner will be the guide and will accompany the group during the entire visit.

Press kit

Press kit with high resolution images and project texts are available here for downloading >>


24 April
Participants, Business speed dating:

artfkt office
Design: Kristina Stark
Förstberg Ling
Minus Tio
M.U.S Malmö Upcycling Service
Sara Robertsson Jewellery
Siri Skillgate
Seoyoung Shin
Swedish Ninja

Participants, dinner at Saltimporten curated by Kajsa Willner:
Anny Wang, Wang & Söderström
Jenny Lee, Studio Aikieu
Jenny Nordberg
Jens Fager
Kristin Leibel, Andréason & Leibel
Lisa Hilland
Louise Hederström
Malin Busck, Hi On Life
Milan Kosovic, MKID
Niklas Madsen, Superlab
Nina Kauppi, Kauppi & Kauppi

25 April
Visit to Wanås including a meeting with the design duo Butler/Lindgård, who are exhibiting at Wanås, plus a guided tour of the sculpture park.

26 April
Visit to Kullaro including lunch and a guided tour of Hägghult dolerite quarry plus a meeting with designers Glen Baghurst and Stoft Studio, who are collaborating with Kullaro.

International design journalists/influencers

Alice Morby (UK) – Acting design editor, Wallpaper*
Alice Morby is a freelance design journalist, covering technology, products, furniture and fashion. Alice graduated from London College of Fashion with first-class honours in fashion journalism in 2014. Other publications she has contributed to include Dezeen, Oak The Nordic Journal and Oh Comely.

Wallpaper* is the world’s number one global design destination, championing the best in architecture, interiors, fashion, art and contemporary lifestyle.

Augusta Pownall (UK) – Design editor, Dezeen
Augusta Pownall joined Dezeen in August 2018 as design editor.
Prior to this she spent eight years at Conde Nast as the editorial manager and Inspiration editor at The World of Interiors magazine. She has written on design and interiors for national newspapers, and contributed to Louis Vuitton city guides. She has a degree in Japanese from Oxford University, and has lived and worked in Tokyo.

Dezeen is the world's most popular and influential architecture and design magazine, and the winner of numerous awards for journalism and publishing. Dezeen’s mission isn to bring you a carefully edited selection of the best architecture, design and interiors projects and news from around the world.

Ewa Pluta (PL) – Independent reporter focused on lifstyle, design and craft
Ewa Pluta is an online editor and journalist, working in the editorial office of the SWPS Uniwersity website and as a freelancer journalist. She generally covers new trends in design, alternative ways of life, social utopias, new consumption patterns, travelling. In her free time she travels, mostly in Russia and the countries of Central Asia and the Caucasus.

Henriette Noermark Andersen (DK) – Independent curator & freelance writer
Henriette Noermark is an independent curator and freelance writer based in Copenhagen. She is specialised in the field between contemporary crafts and art with exhibitions at Patrick Parrish Gallery, Spring/Break Art Show, Mark Kenley Domino Tan, A. Petersen Collection, Les Gens Heureux, Residency Unlimited, Kultuni Centar Beograda i.a. She curated the first CURIO at Chart Art Fair at Kunsthal Charlottenborg and the art programme, Heartland Tmporary, for Heartland Festival. She is a contributor to TL Magazine, Oak - The Nordic Journal, Elle Decoration, RUM, Design Anthology, Metropolis, Trouvé and has written texts for several exhibition catalogues.

Kristina Rapacki (UK) – Deputy editor, Disegno
Kristina Rapacki is Disegno’s deputy editor. She has a PhD from the Courtauld Institute of Art, and was a 2014-15 fellow at the Whitney Independent Study Program. Her writing may be read in publications such as “The Journal of Modern Craft and Third Text”.

Disegno is the world’s leading quarterly journal dedicated to long-form independent reporting and critical writing on design. Released in April, June, September and November, Disegno includes a mixture of reportage, photoessays, profiles, critical discussion, interviews, reviews and roundtables.

Max Fraser (UK) – Independent design writer, curator & consultant
Max Fraser works as a design commentator across the media of books, magazines, exhibitions, video, and events to broaden the conversation around contemporary design.
He delivers content and strategy for a variety of public and private bodies in the UK and abroad. He worked as the Deputy Director of the London Design Festival from 2012-2015 and continues to consult.

Max Fraser is the author of several books including Design UK and Designers on Designers on Design, which he co-wrote with Sir Terence Conran. He owns Spotlight Press, a publishing imprint, recent titles include London Design Guide and Dezeen Book of Ideas. As a journalist, he writes for publications including Financial Times, Blueprint, Frame and Disegno.

Rachel Morón (NL) – Web editor, TL Magazine
Rachel Morón was born and raised in the small, multicultural island of Curaçao. Four years after moving to the Netherlands, she received her BA in Photography from the University of Arts Utrecht. She is a freelance writer, editor and photographer based in Utrecht, and is particularly interested in the ways in which images are used – as well as influence – today’s (visual) culture. She is currently attending the master’s program, Design Curating and Writing at Design Academy Eindhoven.

TL Magazine is an international biannual print and continuous online magazine dedicated to curating and capturing the collectible culture. It has evolved for nearly a decade with creative influencers that have shaped the contemporary art and design scene. TL Magazine is curated by Brussels-based creative consultancy Pro Materia.

Freya McOmish (DK) – Co-founder & Creative director, Scandinavia Standard
Freya McOmish is a filmmaker, photographer and graphic designer. She is half Danish and half Australian, and has a background in law, film and philosophy.

Scandinavia Standard is a website on Scandinavian travel, lifestyle, design, aesthetics, and events for locals, travelers and scandiphiles.

Rebecca Thandi Norman (DK) – Co-founder & Editorial director, Scandinavia Standard
Rebecca Thandi Norman is a writer and editor. She has lived in Boston, Cape Town, London and now Copenhagen with her Danish husband.

Scandinavia Standard is a website on Scandinavian travel, lifestyle, design, aesthetics, and events for locals, travelers and scandiphiles.