Going Pro 2025

Project

GOING PRO is a business development program where ten motivated designers are given the opportunity to take the next step in their creative entrepreneurship. Through participation in the program, the designers will also be able to present their work in a group exhibition at Southern Sweden Design Days’ ’Main location’.

GOING PRO is a business development program for designers, specifically aimed towards individual practitioners, studios and smaller companies based in Skåne.

In GOING PRO, motivated designers will be helped to take the next step in their creative entrepreneurship – to develop their business skills, become more professional as suppliers and increase their competitive edge.

Through an open call process, 10 designers will be selected to participate in an intensive professionalization process during a program consisting of group sessions of coaching within business development, market strategy, positioning, presentation, economy and business agreements. The program is carried out during Jan–Apr 2025.

The program is a collaboration between Form/Design Center and ALMI.

Participants 2025

Going Pro 2024 at Southern Sweden Design Days

Group exhibition at Southern Sweden Design Days

On 22–25 May 2025, the fifth edition of Southern Sweden Design Days will take place – an annual international design event in Malmö. The event highlights and builds knowledge about design – focusing on sustainability, collaboration, development and innovation. During four days, a platform is created showcasing a full range of design disciplines and the city is filled with exhibitions, seminars, workshops, networking events and festivities in a variety of places.

Through participation in GOING PRO, the designers will also present their work in a group exhibition produced by Form/Design Center at Southern Sweden Design Days’ ‘Main location’ Lokstallarna in Kirseberg. The GOING PRO-exhibition takes place in a 120 square meter design pavilion designed entirely in wood by the architectural firm Förstberg Ling.

With over 6,000 m² of exhibition space, Main Location will house larger exhibitions from a broad mix of individual practitioners and design collectives to furniture manufacturers, universities, industry organisations and others.

Program participation criteria

The program offers space for ten designers who:

Are based in Skåne.
have a company registered at Bolagsverket and/or are registered for F-tax, alt. or invoice via a self-employment company.
Have a maximum of 3 employees in the company.
Preferably have at least 1 year experience of running a business;
Want to develop and push the limits of the boundaries of their creative entrepreneurship.
Are available during Jan-Apr to take part in: 1 individual meeting for current situation analysis (2 h), joint kick-off meeting and group coaching/workshop at 3 occasions (à 3 hrs) which are held in Malmö.
Want to invest time and energy in preparation and own work between the meetings.
Want to participate in Southern Sweden Design Days in May 2025 by exhibiting their work in a group exhibition at SSDD:s Main location Lokstallarna.
Want to invest in GOING PRO through committed participation, discussion and collaboration throughout the entire process.
Implements Almi's Sustainability Dialogue service and approves Almi's standard agreement linked to confidentiality and customer knowledge.

Application and selection

Designers apply to GOING PRO 2025 via online form here.

The application form includes information about the applicant, company description, short motivation and three reference projects. Deadline for application is 2 December 2024, 23:59 hrs.

During w 50, applicants will receive feedback on their applications and notification if they have been selected to participate in GOING PRO 2025.

The selection is made by representatives from Form/Design Center and ALMI.

Cost

Participation in GOING PRO is free of charge.

Participants are expected to cover any travelling costs to and from meetings within GOING PRO as well as costs associated with their work to be presented in the group exhibition during Southern Sweden Design Days.

Attendance

The participants commit to follow through the entire program and to attend every meeting.

As participants in the group exhibition at Lokstallarna, a certain presence in the exhibition will be required during the event days.

CONTACT

For questions about the program, please contact:

Terese Alstin, Form/Design Center – terese@formdesigncenter.com
Trim Biba, Almi – trim.biba@almi.se