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Okidoki

→ Number of employees: 50
→ Founded in: 2006
→ Office: located in Gothenburg and Stockholm

okidokiarkitekter.se
onesix.se
@okidokiarkitekter

Okidoki

Briefly describe your office
OKIDOKI is a full-service agency in architecture. This means that we are more than an architectural office and that we sell architectural and design services from strategic advice all the way to the end consumer. Clients usually hire OKIDOKI because we can combine a high artistic and commercial level with the greatest social benefit. In practice, this means a well-formed architecture with its own style and social and green innovations. With us, architects and engineers are still the core of the business, but we also offer strategists, art directors, copywriters, etc. for branding/identity, digital deliveries and site development. In addition to architectural work, we develop smaller profiled design-build housing projects. Together we build a better, more beautiful and fun world!

How do you usually work as an office?
We work according to our own working method called Morality and design. It is a digital tool that ensures the right level of projects by quantifying qualities on the design and moral scale. Otherwise, we have no special work process, we simply do as well as we can and carry on.
We must fight to take back the initiative, otherwise, we will continue to be a consultant among other consultants

How do you want to work in the future?
We must work even more clearly linked to our own working method Morality and design to concretely measure how good or how bad we are. The aim is to make even better design projects that are even more sustainable. How do you see the architect's role in the construction process in Sweden today? On the one hand, a lot of innovation comes from architectural offices that design-build. On the other hand, we are also human and there is no guarantee that the project will be either nice or innovative because it is an architectural office that builds. There are also examples of many bad projects. It is important that we as construction architects continue to show that we want and can do something different from the conventional construction and housing industry. Otherwise, we won't win any more development competitions and get any more chances.

How would you like to see the architect's role develop in the future?
Yes, as architects, we as a profession are circumcised today compared to how it was a long time ago and compared to how it is in many other countries. It's a bit of an uphill climb for us as architects. We must fight to take back the initiative, otherwise we will continue to be a consultant among other consultants.

What do you think about the architectural assignment as a business model - does it need to be developed or supplemented?
It is not super efficient to have a business model based on selling as many hours as possible. Where are the incentives to do things faster? There are sometimes initiatives to develop business models, but it doesn't happen very much. The construction industry is quite sluggish and we are part of it.

Is there anything you think the city could do differently to promote better construction processes?
Yes, there are some things that would promote innovation in the construction industry. For example. to turn to smaller construction operators who are often more creative than the big ones. Another thing is to sell land at a fixed price instead of to the highest bidder and instead let the actors compete for qualities, i.e. what project and level of innovation you can offer for this land price. The land price is a large part of the project's cost and affects the quality of the result if it is a serious construction operator.

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