The Service Design Global Conference  took place in Dallas, USA, on 15–17 October under the theme Business Transformation by Design.

The conference explored how service design is moving from tools and methods to shaping strategy, culture, and organisational change. The discussions addressed what it means to demonstrate value, scale service design capabilities, and connect human and business value in the age of AI.

At this meet-up at Form/Design Center, Service Design Network will share highlights and key takeaways from the conference and discuss how these themes resonate with the service design situation here in Sweden

Together, we’ll reflect on questions such as:

  • How does service design create value and impact — beyond deliverables and processes?
  • What helps service design connect to business strategy and transformation?
  • How do we sustain design culture and maturity inside organisations?
  • What new challenges and opportunities does AI bring for service design?

Agenda

16:30 – 16:40
Welcome
16:40 – 17:10
Presentation and video excerpts from SDGC 2025
17:10 – 18:00
Group discussions on key topics presented at the conference

OM SERVICE DESIGN NETWORK

Service Design Network (SDN), founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice. Through national and international events, online and print publications and coordination with academic institutions, our member-based network connects multiple roles within agencies, business, and government to strengthen the impact of service design within the public and private sectors. Ours is a global, open-minded network, focused on knowledge-sharing, collaboration and exchange.

OM Malmö Design Network

Malmö Design Network is a community from and for designers, bringing together professionals from all kinds of workplaces to support and grow the local design scene. Its central activity, the Malmö Design Salon, explores a new theme at each event and has already hosted 25 Salons over the past seven years. Alongside the Salons, the network organizes drinks, podcasts, and other activities that give designers the chance to share knowledge, celebrate design, and meet both familiar and new faces.