The talks are part of the Swedish Design Movement program during Stockholm Furniture Fair and take place in stand C04:27.

Swedish Design Movement brings together actors in design, fashion and architecture who are spearheading the transition to sustainability. They are driven by a genuine commitment to drive change through good design. Their believe is that, together, we can achieve the UN 2030 Agenda goals for Sustainable Development.


10.45–11.30 Southern Sweden Design Days

11.45–12.30 SPOK

12.45–13.15 Fiber Land

10:45–11:30 Southern Sweden Design Days 2023 – Highlights from the program

Southern Sweden Design Days presents highlights from the program of the third edition of Malmö's new international design festival which takes place on 25–28 May 2023.


Terese Alstin – Manager strategic development of the design industry, Form/Design Center

Louise Hederström – Designer, Louise Hederström Design

Lisa Hilland – Designer, Lisa Hilland Design Studio

Eléa Nouraud – Designer, OnMateria

Lola Buades – Designer, OnMateria

Stina Henriksson – Designer, sa:k design studio

11:45–12:30 Even more local – SPOK Sweden

SPOK Sweden presents some innovative production possibilities and shows examples of how design companies can work more with local manufacturers and local materials.


Anna Gudmundsdottir – Project manager SPOK, Form/Design Center (moderator)

Sara Sjöbäck – Artist

Sofia Olsson & Cassandra Bradfield – Designers & founders, Asca Studio

12:45–13:15 Fiber Land – The fiber alternatives hemp, flax and wool

The newly started natural fiber project Fiber Land, run by the County Administrative Board of Skåne, Stpln in Malmö and Jenny Nordberg Design Studio.


Jenny Nordberg – Industridesigner Jenny Nordberg Design Studio & strateg Fiber Land